It is not a case of IT, it is a case of WHEN, a business will experience a disaster that has the potential to destroy one of its most valuable
assets - DATA.

The likelihood of experiencing a major disaster such as an earthquake or hurricane may appear remote as data loss is more likely to occur in two distinct areas – systems or hardware malfunction, and human error. In fact, some industry sources claim that these two areas alone account for 89% of all data loss in the business sector.

The single most valuable asset of today's business is Data.

Businesses of all sizes have become increasingly dependent on critical data for their very existence. Just consider the integral role that computer data plays in the daily operations of most businesses. The exponential growth of information generated every day means more and more data to be backed up. A business may lose customer databases, billing information, forms, contracts, templates, electronic communications and other critical data. A large amount of reference information today in many businesses is email and attachments, which is often not part of the backup process.

The potential loss of critical data poses the greatest risk to small and midsize businesses but they typically have little or no IT personnel to respond quickly in the event of data loss. Not only do you have to consider the value of the data on your computer systems, but also how you will recover that data and the time it will take to resume operations in the event of a disaster.

Can your Recovery Time Objective (RTO) be achieved with your current method of data backup?

The Consequences of Inaction due to Downtime and Data Loss:

• Significant expense.
• Critical data cannot be replaced.
• Billing information is lost.
• Cash flow is impacted.
• Business closes down.
• Jobs are lost.
• Damage is caused to customer relationships.